One of our favourite social networks (it had be said) joined the E-commerce boom on Social Networks.
Today, more people prefer to shop online than ever before due to the lack of social distance and confinement. Many small and medium-sized businesses now have to digitize their business and the products and experiences they offer. Social networks have become more important in buying decisions, and in the acquisition process. This is thanks to the functionality of Instagram or Facebook for electronic commerce.
Pinterest, the social network for inspiration, has seen a huge increase in users and activity during lockdown. They announced in May that they had reached 367 million users. They also announced their collaboration with Shopify via a new app that allows e-commerce businesses to integrate and update products more efficiently on the social network.
Users can upload products as new pins, which they can save to boards for later purchase.
This app will allow us to streamline the incorporation of our catalogue without having to edit any code or add development resources. It will also allow us daily updates to it.
The brand’s reach will organically increase by having more pins and activity on this app.
You can install labels with the help of the application.
You must first download the Pinterest app for Shopify. Once you have installed it, you can then place the Shopify link. It is possible to wait a few months if it is not yet available in your country.
You can upload your website’s catalog to the app. Your articles will be published on Pinterest as content.
You can also create a new “Store” tab in your Pinterest profile. This will allow users who are interested in your brand to browse your catalog there. After clicking on the product, users will be redirected directly to your E-commerce site to complete the purchase.
Shopify’s new Pinterest app allows retailers to link their products on virtual shelves with the Pinners’ recommendations. “Marts are adapting to new realities, and looking towards the future of retail. So we are focused to make our organic features available and impact businesses of all sizes,” says Jeremy King, vice-president of this social network.
There are many options, as once your catalog is integrated, you can create boards by collections, add tags, and fine tune the word selections when uploading products to your virtual store.
What do you think about this new option? Do you think it would be possible to integrate your E-commerce with Pinterest to improve your strategy? You can choose the platform that you prefer, but TopicFlower has a quick guide with Social Media Tips For E-Commerce to help you create your next campaign on Social Networks.